Proactiv is not just skin care, it’s skin health. It can’t and won’t claim to be a cure-all solution. It just works the best for most. No more hiding behind celebrity endorsements and airbrushed results. Proactiv provides the truth in skin care
Art Director: Aiden Lee
Senior Copywriter: Mich Eisenman
Additional Copywriter: Jon Estokio
Creative Directors: Nicky Lorenzo & Juan Dominguez
Created for a pitch